Between this Wednesday, July 4, and Election Day, November 6, Threes and the other breweries that have joined the initiative will be releasing a “People Power” beer, unique to each participating brewery (full list here) with 10 percent of sales going to the ACLU.
The ACLU’s “Let People Vote” People Power campaign is a grassroots initiative working to expand voting rights across the country, and Threes, which has previously released beers for a cause, saw it as an opportunity to get involved.
“When a few of us learned about People Power, the ACLU’s first-ever grassroots platform, we were really inspired not only by the work they were doing but the idea that we can all do our part to be change agents,” CEO and co-founder Josh Stylman said. “We decided that this would be our next ‘cause beer’ and then quickly concluded that in the spirit of the ground-up movement, we should enlist our peer group of fellow breweries to join us.”
And join they did. Kings County Brewers Collective (KCBC), Strong Rope Brewery and Interboro Spirits & Ales are the other Brooklyn breweries who have currently taken the “pledge” and the invitation remains open for other breweries to join the effort. Events are slated to promote the beers, too. Threes will launch their People Power, which will be a 5 percent ABV pilsner, at their Fourth of July party, featuring food by the Meat Hook and live music by Blue Steel.