You likely don’t have to be Jewish to get the “certain inside jokes and elements” that go into the flavor profiles of Chozen ice cream, says co-founder Meredith Fisher, but an appreciation for Seinfeld or Curb Your Enthusiasm probably helps. Chozen is a small, family-run, certified Kosher ice-cream brand conceived by Fisher, her mother Ronne and her sister Isabelle Krishana one night as they sat around the dining table and paired vanilla ice cream with Ronne’s homemade rugalach eaten right from the freezer. That became their first flavor–cinnamon ice cream swirled with pieces of apricot, walnut, raisin and almond pastry–which launched in June 2010 along with Matzoh Crunch and Coconut Macaroon.