(Food) Marketing: How to Craft Product Claim

According to the organizers:

You’ve got an incredible product and brand identity. Your package design is on point, your website’s optimized, and you know what you’re required to say on your food labels. But what kinds of claims can you use in your food marketing? In this workshop, you’ll learn the key rules and considerations for using voluntary claims–such as “organic,” “gluten-free,” and “healthy”–and how to identify and avoid common regulatory pitfalls in food labeling and advertising.

Presented by Sarah Goldstein, Staff Attorney, Sidley Austin LLP and Valerie Madamba, Food Regulatory Counsel, Blue Apron.

Disclaimer: This presentation is for informational purposes only and does not constitute legal advice. This information is not intended to create, and receipt of it does not constitute, a lawyer-client relationship. You should not act on this information without consulting professional advisers.