Email Marketing 101 – Best Practices for Small Business Owners

Similar to social media, email marketing is one of the most cost-effective tools business owners can use in order to communicate with their brand community of both current and potential customers. In this workshop we will review the best practices and provide actionable insights that you can apply right away to your email marketing program including when you should use email marketing, how to setup your account on MailChimp, how to maximize engagement, and and different ways to increase your number of subscribers. Plus we will share more details on our favorite, must-know and free tool that will help facilitate your target sales and press communications outreach using Gmail or Outlook.

Workshop Overview:

• Best times to use email marketing
• How to get started on MailChimp – Creating an Account, Importing Contacts and Segmenting Lists, Using Templates vs Campaigns, etc.
• Tips for Maximizing Engagement and Increasing Your Subscriber List
• Our favorite must-know, free tools on Gmail and Outlook

Presented by Liz Mazzei (the mastermind behind L I Z M A Z Z E I), a full-service marketing agency that works exclusively with startups and small businesses in the hospitality, wellness, and travel industries. Acting as your in-house marketing team, we oversee all aspects of your marketing program including branding, digital presence, social media and influencer outreach, email and event marketing, online advertising, partnership development, and more.