Branding for Your Small Business

According to the organizers:

Dear business, meet brand. Cats have it easy- everyone is smitten by them. If you’re a business, however, you need to work harder to get people to love you. Here’s how you do it.

Discover yourself. Get to know your business and what it stands for.

Define yourself. Work on your brand identity by building personality.

Talk about yourself. Use the power of marketing to spread the word on your brand.

At this workshop, we will show you how to do all of the above. Facilitated by Smita Rajgopal, creative director at Smitten, a design studio and brand consultancy with offices in America, South Asia and the Middle East. Along with her team, over the years she has worked on brands like Bacardi, Diageo, Mattel, Panasonic, Unilever and Disney. They’ve also created brand identities for start ups and small businesses around the globe to constantly challenge themselves and help push boundaries in the branding world.